At Surya Nepal, we build brands. Five large and hugely successful brands in the last 20 years is testimony to the fact. Surya Nepal’s Surya Classic, Surya Luxury Kings and Surya Lights, Shikhar, Shikhar Lights, Khukuri Filter, Bijuli and Chautari cater to a wide spectrum of consumer tastes and preferences.
Superior internationally benchmarked quality, strategic and consistent positioning and one of the largest distribution networks in the country comprising over 5,000 wholesalers, and over 85,000 retailers contribute towards making Surya Nepal one of the most efficient and effective marketing companies in Nepal.
Brands :
Surya Classic - The recent launch of Surya Classic, the flagship brand of the Company, in a unique first of its kind shoulder box format has taken the market by storm. Priced at Rs 100 for a packet of 20s, the brand is positioned as a super premium exclusive offer - a cigarette that embodies perfection, inspires passion and evokes pride in the finest made in Nepal creation yet. - CRAFTED IN NEPAL, INSPIRATION FOR THE WORLD.
Surya Luxury Kings - One of the biggest success stories in the history of Surya Nepal. Since its launch in 1989-90, the brand has recorded impressive growth. Positioned on the platform of "inspirational leadership", Surya has always lived up to its reputation of being truly international class. Surya Lights was launched in 2001 and is the largest lights brand in the country today.
Shikhar is the largest king-size cigarette brand in Nepal and is positioned on "Safalta ko Life". Shikhar Lights was launched to cater to the needs of a growing lights smoking population.
Khukuri is the largest selling cigarette brand in Nepal. Positioned as the “Sahashi ko ek Matra Chahana”, this brand spans the length and breadth of the country and the loyalty of its smoker base is legendary.
Bijuli is the largest Plains brand in the country. Together with Chautari, Surya Nepal’s plains brands dominate the rural landscape. Smooth satisfaction has been the brands core proposition.
